Features for Business Owners
Email Marketing: The Secret to Increased Profits Online
In a survey conducted by the Direct Marketing Association in October 2006, email marketing returned an average of $51 for every $1 spent, beating other online marketing activities - which returned $21, and print - which returned $7.20.
The truth is, it doesn't matter what you sell online - email marketing absolutely must be a part of your sales system. The benefits are simply too good to ignore:
- Email marketing is more affordable than direct mail, radio or TV and you can have your first campaign up and running within an hour from now.
- As mentioned above, the average returns generated by a successful email marketing campaign trump any other form of direct response marketing.
- Emails arrive in your prosepcts inbox almost immediately. There's no delay and you start seeing real results within hours, sometimes even minutes.
- Email is a two-way communication. People who receive your email can simply hit the "reply" button and send you feedback and ask questions right away.
- Your competitors may already be using email marketing to make sales and build customer loyalty.
eDirective Email Marketer is email marketing software that provides you with all of the tools you need to generate real profit and build rock-solid customer loyalty using email marketing.